Since, the outbreak of the pandemic Covid_19 which has ravaged the world; the way we live and do business has changed drastically. It has gone all digital.
SEO (Search Engine Optimization) has been around for more than a decade and a half, and currently makes up a gigantic share of traffic for successful websites.
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
What does SEO really mean?
SEO involves improving how visible your website is through the various search engines. Search Engines includes but not limited to Google, Yahoo, Bing, Amazon etc.
People Google just about anything these days from shoes, bags and to the lastest smartphones and devices; they search to compare prices on commodity, search on lastest Football scores, update and sure winnings for poll and betting games.
Some users search for books to read, how to cook and life hacks. Graduates search for jobs near them, how to upgrade their skills, check for salary reviews and verify if a recruiting company is legit or a scam…. The search is endless and this is what every business needs: to be sought out for by her customers.
SEO position you and your business on where you can be visible for your seeking customers.
On this article, you shall look into five (5) reasons why every business needs Search Engine Optimization.
- Optimal User Experience
User experience, also indicated as UX, plays a crucial role in your ranking and visibility status on search engines. UX simply means how a visitor experiences your website while they are navigating your webpages. Search engines know how to interpret a favorable and unfavorable user experience. Customers also know what they want – a site that is understandable, easy to navigate and provides useful and engaging content.
An effective SEO strategy incorporates building a positive user experience, leveraging it to work in favor of your brand.
- Optimal Reach
In today’s highly competitive and hyperconnected world, it is important for small businesses to be able to reach their target audience with their products or services. If done right, SEO can help your website rank top on search engine results. Additionally, with the first page of search engine results receiving 95% of all web traffic, you’ll really need to enhance SEO to increase your online visibility. Failing to do this will prevent you from ranking as high as possible which will reduce your online visitors along with the revenue associated with the visits.
- Optimal Potential for Conversion
The ultimate goal of SEO optimization is to increase the amount of qualified traffic to your site with the intention of turning visitors into customers. You can get more business through organic search by having the end users fill out a form, download a brochure, buy something or perform other actions on a site.
SEO is one of the most powerful ways to improve conversions from end users and increase your revenue. A professional content writer can provide content that can influence your conversion rates. Regularly testing your website can also help you monitor your performance allowing you to improve your conversion rate.
- Exposure for Brand Awareness
One of the benefits of SEO is that it creates online exposure for your brand. When your website appears on the first page of search engines, people start recognizing your brand. When they see your business’s name often, they are more likely to trust your brand than others that don’t have a strong online presence.
- Optimal Insight into Your Customers
SEO optimization increases traffic to your website. With a high number of visitors, comes a wave of valuable information. When utilizing tools like Google Analytics, you can get valuable information from your visitors. This includes how they find your website, the visitor’s geographical location, the channels they prefer to engage you on, how much time they spend on a page and the type of content they enjoy reading from you. You can use this information to create an effective marketing strategy.
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