In this article we are going to look at some of the reason why digital marketing is the wave of the day.
- People use to get their news via radio, newspaper but today we get our news from blogs, social media, we watch our movies on WhatsApp status, YouTube, Instagram, Netflix, etc.
- These changes in consumer behavior is the reason why digital marketing is on the rise.
- That is also why online marketing expectation is on high demand.
- We have to advertise where people hangout
- Company are looking for digital marketers to manage their advertising campaign, run ads for their product & services.
- Nigeria is the sixth largest Internet user in world
- With a population of 126,078,999 by 2023 this population is expected to grow to 187.8 million with a 63,000% you see Nigeria has the second growth rate after Bangladesh. according to statista.com
- There are 50 million mobile phones that are connected to Internet today. 90% of Nigeria access the Internet through mobile phone.
Some other factors that have cause the rise in online marketing
Some popular internet marketing trends at this point, that have been emphasized by experts, based on the current developments in the online world, are the following:
- One of the most prominent shifts in online marketing has been from desktops and laptops to mobile devices. People do not sit in front of computers all day long to browse the internet for products or read reviews about a business. Successful online businesses have forecasted this trend and have launched websites that are compatible for mobile phones.
- Simplicity is the key to make online marketing work for your brand. Customers are now looking for quick and short ads that are attractive and alluring at the same time.
Look at some of the most famous everyday brands that advertise online. Do they have never-ending campaigns that bore you so much that you feel like skipping the promotional message altogether?
- The outbreak of Covid19 have also change the way we learn, buy goods & services, and carry out transaction
What you need to master to benefit from your online digital marketing
- Stay informed with the current trends
- Continuous planning
- High degree of tractability
- Out of the box ideas
- Constant research and analysis
Finally, being knowledgeable about the latest trends of digital marketing keeps a business up-to-date with how its market thinks, reacts and responds to various campaigns.