Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products and service.
The affiliate simply searches for a product/service they enjoy, then promotes that product/service and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
An affiliate is also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product or service in an appealing way to potential consumers.
In other words, the affiliate promotes the product or service to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product or use the service, the affiliate receives a portion of the revenue made.
Duties of an Affiliate in Affiliate Marketing
Affiliates often have a very specific audience to whom they market, generally adhering to that audience’s interests. This creates a defined niche or personal brand that helps the affiliate attract consumers who will be most likely to act on the promotion.
The duties of an affiliate in affiliate marketing include but not limited to managing the company’s external and internal affiliate programs through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization and analysis.
A career as an affiliate marketer typically requires a bachelor’s degree in marketing, business administration, or a related field, and relevant work experience with online marketing and affiliate programs.
Additional qualifications include strong team management, communication, and negotiation skills, as well as the ability to work with and analyze technical data