One of the keywords in digital marketing is Optimization.
What is Optimization
Optimization is the process of improving something, in order to increase its functionality and efficiency.
In terms of internet marketing, optimization is usually the process of improving the website to improve
ranking and increase the traffic obtained through organic results.
Optimization is the process of improving different on-site and off-site elements according to SEO guidelines, to improve the positioning of the website in the search engine results pages.
Various aspects of a website can be optimized, such as content optimization, title optimization, image
optimization, video optimization, etc.