Off-page SEO will normally refer to all techniques that can be used to improve the position of a website in the search engine results page (SERPs for short).
You will normally run into articles whose authors and publishers sometimes associate Off-page SEO with link building but this is not so.
However Off-page SEO may adopt links and other external signals that can be used for the sole purpose of promoting websites ranking on Search Engines.
Off-page SEO is a method of promotion for website ranking on search results page.
On-Page SEO on the other hand refers to settings one can apply on his or her website so that the website is optimized for search engines.
This article explains Off-page SEO and its importance to website ranking.
Search engines such as Google, Bing Amazon etc are using complex algorithms to determine which web pages to include in their index and the order these web pages are shown in the search results.
These complexity and competition for search rssults gave rise to the need of using Off-page SEO.
Unlike On-page SEO, Off-page SEO refers to online activities you can perform outside the boundaries of your website. Boundaries here denotes the content, links, web structure such as html, scripts such as PHP etc.
Why should I care about Off-Page SEO?
Search engines such as Google, Bing Yahoo etc have strives for decades to find a way to return the best results to online searcher.
Off-page SEO gives Search Engines a very good indication on how the World (other websites and users) perceive the particular website.
A website that is high quality and useful is more likely to have references (backlinks) from other websites.
It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
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