Keywords are ideas, words, phrases, and topics that define what your content is about.

In terms of SEO, Keywords are the words and phrases that searchers enter into search engines. These words that searchers input on search engines like Google, Bing, Yahoo are also called “search queries.”

However, for a Search marketer, you should leverage on keywords, so that your client and business website will rank high on search engines.

Learn how SEO works

In this article, you shall learn what keywords are and why you need to include keywords among your tool kit in search engine optimization.

The internet is now considered to be the new media best known for quick updates, research and information gathering. The internet is by far, faster than the traditional media such as radio, television and magazine for quick information dissemination. In fact, most traditional media are adopting the internet as a child of necessity to ensure their continuity of existence.

One great factor that has contributed to this development of internet is Search engine.

In Nigeria for instance, people Google just about anything for verification, proof of a point, shopping, book reviews, upcomimg movies, life hacks, how to cook a meal, jobs near me, best goals, latest music hit, inspiration, motivation, free tutorials, phone app, computer software, jokes skit by Broda Shaggi, historical event, places to visit; the list goes on and on.

Searchers online input, for instance “what is keyword?” on the search bar of the search engine. The phrase “what is keyword?” as seen above in Search engine optimization is called Search query.

Immediately the online searchers push the search button: the search engine robots goes out to collate topics, videos, words, phrase relating to keywords.

All of the pages which are deemed to be relevant to the topic “what is keyword?” are identified from the index and an algorithm is used to hierarchically rank the relevant pages into a set of results. To know more about search engine. Read the article: Learn how SEO works

Why you need to use keywords?

According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

Without keywords there will be no optimization of your business website or blog on search engines; when there is no optimization, your content will not be relevant to search engines. Hence, no one will likely see or read your contents online when they search for it.

Secondly, you need to understand that SEO keywords are the keywords and phrases in your web content that make it possible for people to find your website via search engines. A website that is well optimized with keywords for search engines “speaks the same language” as its potential visitor or base with keywords for SEO that help connect searchers to your website. Hence, Keywords are one of the main elements of SEO.

Lastly, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they’ll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

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Lawrence Akpoterabo is a Web Developer and SEO expert…
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