Digital Marketing is the act & science of getting customers to buy your products or services via online & digital channels.

Digital Marketing can also be refer to as Internet Marketing, or Online Marketing. Which is the promotion of goods and services on the internet. The online world acts as a medium to communicate messages that a business drafts for its audience. Online marketing is also synonymous with online advertising. Digital marketing is more complex than traditional marketing like newspaper, radio, television bill boars etc.  

Types of online marketing

  1. Email marketing
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Search Engine Marketing
  5. Affiliate Marketing
  6. Content Marketing
  7. Mobile Marketing
  8. Web Analytics & Reporting
  1. Email Marketing
Email marketing is an essential part of digital marketing driven on communicating and creating the relationship with online users through emails. This refers to marketing that is done by sending advertisements and promotional content through emails. Search Engine Optimization This refers to increasing the visibility of a website, its content or the words within the content such that they appear in search results. This is done using on-page and off-page optimization. Social Media Marketing This is the promoting a business on social media, such as Pinterest, Facebook, Instagram, Snapchat, LinkedIn and TwitIter etc.  
  • Search Engine Marketing 
The objective of these processes is to increase the visibility of a website and gain traffic, in order to increase sales and conversions.  
  • Affiliate Marketing
Affiliate marketing is a type of performance-based marketing. Read more about affiliate marketing
  • Content Marketing
Content is the material, the knowledge the experience you publish online. It is anything that you produce and publish for the purpose of offering it to your audience. It can be text, photo, audio & video.  
  • Mobile Marketing
This is the process of selling your goods and services on your mobile phone, common app used are WhatsApp Business & Telegram  
  • Web Analytics & Reporting
Web analytics this is the measurement of how a website or page is performing, it show the relationship between a website and the users of that website.    The biggest advantage of digital marketing is the elasticity it offers to businesses. Unlike the high cost and complex process typical for traditional marketing efforts, internet marketing can be cheaper and easily accessible to most web owners, who are skilled enough to take advantage of different techniques of online marketing. While TVs and outdoor campaigns are somewhat standardized, online promotion strategies can be adjusted according to customers' reactions and responses.