Long tail keywords are those three and four keyword phrases which must be considered very specific to whatever product you are selling or service you rendering.
It is important to understand that whenever a customer uses a highly specific search phrase on the search engine of their web browser, they tend to be looking for exactly what they are actually going to buy or the service they are currently in need of.
Long-tail SEO is a technique for generating high-value organic website traffic. It targets long-tail keywords, which are search terms that consist of three or more words.
Long-tail keywords also have a lower search volume and competition rate, as well as a higher conversion rate than short-tail keywords.
In this article, you learn all about long tail keywords and how to use them for your blog or website to rank high on search engines.
In SEO, Long Tail Keywords are the longer, highly specific phrases online visitors use when searching up what product to buy or service they need in search engines.
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Long tail keywords are search phrases with longer word counts. for example “Buy facemask in Nigeria” (4 words) is an example of a long tail keyword, whereas “buy facemask” is a short tail keyword.
Below enumerates the steps on how to use long term keywords in SEO:
🚩 Step 1: Define Content Purpose
Before you can efficiently integrate long-tail keywords into your blog posts or website, you have to define the purpose of your content.
Having long tail keywords alone won’t do it all. The content of the entire blog post or webspage should revolve around the long tail keywords used.
🚩 Step 2: Understand your Buyer Personas
It is crucial to research who your online audience, members or buyers are as this may make or mar the success of SEO campaign.
You can figure this out by creating buyer personas from which you can identify the right words or phrase they will use to make for your long tail keywords.
🚩 Step 3: Research Long-Tail Keyword
Most SEO marketers struggle to find the right long-tail keywords.
Learn what are keywords research in SEO
This is because they keep aiming at highly competitive keywords l then wonder why their search traffic is not growing.
However there are online tools that can simplify the job of researching long tail keywords.
Mostly recommended online tools by SEO expert is the Ubersuggest.
🚩 Step 4: Write Content Based on Selected Long-Tail Keywords
At this point, is where the actual write up begins.
Content creation is a tough adventure, especially when you’re not a passionate writer. At first start, it is Herculean but once you are committed, you flow with the subject matter.
Having gone through with the previous steps, you can make the write up process more effective.
This answers the question you know what your write-up is for (purpose); you know who the content is for (buyer persona) and to cap it, you know what words or phrases your online audience are looking for online (research). With the above in mind, You are in good hands with your content writing.
In website development, the anchor text is the part of a text link that’s clickable.
🚩 Step 5: Create Your Anchor Text
When online user hover their mouse over the anchor text and click it, they are taken to another web page, either on the same website or outside of the domain name.
The simple and effective rule with using anchor is to diversify keywords as anchor texts. So they appear as tags but are clickable.
This practice ensure the good use of long tail keywords around content in your website or blog post which results in a successful SEO campaign.
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