Local SEO refers to the process of ‘optimizing’ your online presence in order to attract more business and customers from relevant local searches.
These searches take place on Google and other search engines like Bing, Yahoo, MSN etc.
Optimizing your website for Local rankings require hard work.
This article shall peruse you into what is local SEO and the benefits for optimizing your website.
Search engines like Google, Bing and Yahoo etc emphasize “local” in nature of place of interest, shop, business office, or environs.
These search engines show some local results. This can happen either because the online user or visitors adds a location to the search term, or the keywords term itself shows local intent. If you own a local business you’d want to show up in these results!
What are the benefits of local SEO?
🎯 Local SEO activity, helps with building your business online visibility.
🎯 Local SEO increase local visibility.
This means more online traffic, which eventually brings about more sales and patronage of your product or service by customers within your vicinity.
🎯 Optimizing your website for local search delivers more targeted traffic around the search area and more traffic for relevant search terms.
🎯 Local SEO promotes content marketing and link building thereby improving search relevance.
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