SEO is an acronym that stands for search engine optimization,
Search Engine Optimization is the process of optimizing your website to get organic or un-paid traffic from the search engine results page.
Search engine optimization is the process that bloggers likewise organizations go through to help make sure that their website ranks high in the search engines for relevant keywords and phrases.
Learn why you need search engine optimization for your business
In this article, you shall understand how SEO works.
Why should you care how SEO works?
You must have heard that the world is now a small global village; not only that the Internet has really put the world at our fingertips. We are usually not more than a few clicks away from almost any information we could be looking for. When people are looking for information, services, products, and so on, they go online.
Haven’t you ever wondered how search engine like Google, Amazon, Yahoo etc. could provide the answers, product and service you are searching for on the web. Here’s how Search engine works:
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Search engines, like Google want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the website is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.
How SEO works
Search engines have spiders — not the creepy kind, but the automated robot kind.
These spiders collect all kinds of information about your website and the web pages that make up your website. This allows them to easily determine when to serve a searcher a web page on your website. They collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.
With over 200 ranking factors used by Google in their algorithm, there are a lot of things to consider, and actions that can be taken to try to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized, and therefore how well it ranks.
Keep in mind that search engine optimization takes time to work its magic. You won’t experience the benefits of SEO overnight. In fact, it may take months to enjoy the results of your hard work.
However, following search engine best practices can help give your SEO meaningful impact on your online business.
Creating quality content that’s focused on helping your human visitors is the best way to build a sustainable online business that will continue to bring in new organic site traffic for years to come.
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Lawrence Akpoterabo is a Web Developer and SEO expert…
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