Blogs or Websites that deal with the provision of a lot of content, textual or otherwise, did not have a clear-cut means of finding or knowing how much the discourse available on their website was worth.
In business terms, measuring the return on investment of content has been made possible by using sophisticated web analytics, in order to gauge the worth of your website content, qualitative and quantitative analysis are both important.
Quantitative and qualitative analysis
The quantitative analysis gives information regarding the numerical and statistical value of the content by telling the business what the users do, while qualitative analysis will help the business see how the users engage with the content.
It can tell you about the purpose of the user’s visit and the effectiveness of your content. Web analytics allows website content developers to get great insights into what to present to the users in order to increase their web traffic.
Web analytics can be used in the realm of content planning in order to find out which type of items might be problematic. Using this data, it becomes easy to compare and review one’s own performance with the performance of a past period.
It becomes easy to use these numbers in order to sketch out a trend of growth for your business. If the website is not getting enough traffic and your business is considering a serious remodeling, web analytics can help you understand whether this might be a viable investment or not.
Websites can find out whether their users are satisfied or not. Those who create the content will obviously be interested in knowing how successful it is because they can use this knowledge to make decisions about the future content they produce.
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INFLUENCE ON MARKETING DECISIONS
Marketing is an important area that is affected by the results of web analysis; Website owners can clearly find out how users are reaching their website, i.e. through another website or a different link.
They can use these channels to market their products and services; If a shoe retailer gets its users redirected from its Facebook page; then it is safe to assume that marketing on the Facebook page should be more rigorous.
In order to calculate whether an advertising campaign was successful or not, websites can make good use of insightful data from web analytics.
Web sites usually function as international portals of information and they can discover the geographical location of their visitors by analyzing data.
In conclusion, we have been able to cover three secrets for applying web analytics on your blog or website.