Every business and website owner dreams of ranking number one on Google or other search engines such as Bing, Yahoo, Amazon etc.
The reasons are obvious: reaching that top spot (or even one of the top three spots) would mean increased traffic to your website visibility and the potential for sales and patronage of your service that eventually catapult your business ahead of the competition.
Have you ever wondered how SEO works?
Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable online marketers struggle with getting the top-ranking spot.
So, how can a regular business owner or blogger hope to achieve this feat? While there’s no way to absolutely guarantee high rankings.
This article will highlight some strategies anyone can use to seriously increase their chances of claiming that #1 spot ranking in search engines. They include but not limited to:
🚩 Find a niche
A crucial part of succeeding at SEO is understanding the online competitive landscape.
As a small business owner or blogger, you don’t want to be competing with large organizations that have seemingly-unlimited marketing budgets and team at their command.
While there’s always a chance you can outrank them, more likely you’ll just end up wasting your time and money.
However, dedication and keeping an open mind is the key to succeeding in SEO.
The recommended startegy with choosing the right niche is possesing an inate knowledge about the niche and researching the online audience interested in the niche; this brings about the composure and confidence in writing on that niche.
Picking up the niche that is right for you set you up for success in ranking high on search engines.
🚩 Choose Realistic Keywords.
Anyone can get the top spot in Google, if they target the right keywords.
Targeting the right keywords will require adequate research of the keywords your online audience use on Search engine.
Recommended method is to bid for keywords related to your niche but not in popular use or keywords online audience searches for but little or no web articles or blog post on those keywords, so your website can leverage on the little competition.
Once your website has a bit more authority on that keyword and you’re ranking for a number of easier keywords, you can always move on to more competitive keywords that will earn you more traffic which in turns rank your website higher on search engines.
🚩 Optimize each piece of content for your keywords
It is very important that once you have a “niche” and have chosen some easier keywords, it’s time to use those keywords in strategic places on your blog posts and web pages.
However, you certainly don’t want to overuse your keywords, doing such may defeat the overall strategy and makes poorly done content writing.
It is important to use them in a variety of ways within your content. Most importantly, focus on using them in your web page or blog post url, content headers, photo captions etc.
🚩 Write tons of content on your blog post or website
Content writing is crucial to any business on the online space.
Online audience consume content, and search engines are the tools they normally will use when in need of contents.
Hence, search engine such as: Google, Bing, Amazon etc. encourages website administrator and bloggers to write more contents on daily post and, regularly update web pages.
Companies as well as bloggers are now responding to this demand through the use of content marketing as part of their overall marketing strategy.
Content marketing involves using a wide variety of content-type – blog posts, newsletters, webinars, infographics, videos, etc. – to attract potential customers which on the other hand grows your online presence on search engines.
🚩 Connect links to your website.
Links continue to play a critical role in terms of SEO.
All the earlier mentioned strategies won’t get your website ranking without the good use of linking.
Linking connects all the piece of the puzzle together.
Search engines bot crawls through web pages that links back to your website and from your website to another; back and forth.
It is highly recommended in the SEO community that inbound links are the single most important element for achieving high rankings.
An inbound link is a hyperlink back to your website from another website.
Good use of this type of link in SEO will boost your website ranking.
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