There is never a day that we don’t look up on something on the internet.

From health tips to sport, then entertainment with fashion and lifestyle; technology, life hacks and in between motivation, inspiration and business.

Most web browsers are equipped with a tool in handy that helps us get these information we seek for on the web. This tool is reffered to as search engines.

Whether you are a brand or business, your top priority is to be discovered, patronized and grow profitable business relationship.

The online community is ever growing and your customers makes up the large share of the population. They are looking for your product or service. They are able to achieve this desire with the help of search engines such as Google, Bing, Amazon etc. They simply type keywords onto the search bar of the web browser from their smartphone or laptop devices.

As a business or brand, what are the chances your customers will find you from their searching your product or service online; or how sure are you or your business to appear on the search results on their web browser.

Hence the need to do Keywords Research. Keywords Research help you to understand what your customers are looking for online, so when they search they find your product or service with ease.

Learn why you need search engine optimization for your business

This article will highlight best ways to carry out successful keywords research in SEO.

The need to do keyword research has stayed the same since it’s discovery . How you actually do it hasn’t.

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Step 1: Make a list of important, relevant topics based on what you know about your business.

To kick off the keywords research process, think about the topics most relevant to your product or service.

Step 2: Fill in those topic lists with keywords.

Now that you have a few topic lists you want to focus on, it’s time to identify some keywords that fall into those lists. These collection of keywords are called keyword phrases.

Step 3: Research related search terms.

This is a creative step which you may have already thought of when doing keyword research. If not, it’s a great way to fill out those lists of keywords.

If you’re struggling to think of more keywords people might be searching about a specific topic relating to your product or service, go to Google.com and take a look at the related search terms that appear when you plug in a keyword.

Step 4: Check for a mix of head terms and long-tail keywords in each keywords list.

It important to note the difference between head terms and long-tail keywords.

Head terms are keywords phrases that are generally shorter and more generic — they’re typically just one to three words in length, depending on who or what the article is referring to.

On the other hand, long-tail keywords tend to be more specific, it’s usually easier to tell what people who search for those keywords are really looking for. 

Step 5: See how competitors are ranking for these keywords.

For clarification, just because your competitor is doing something doesn’t mean you need to. The same applies for keywords research. Just because a keyword is important to your competitor, doesn’t mean it’s important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.

Step 6.Use the Google AdWords Keyword Planner to cut down your keyword list.

Now that you’ve got the right mix of keywords, it’s time to narrow down your lists with some more quantitative data. You have a lot of tools at your disposal to do this.

Most recommended tool used to narrow down your keywords list is the Google AdWords Planner.

Now that your have done the keywords reasarch, use these keywords in your articles, blogs and other social media channels for better ranking on search engines and grow your bar.

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