You’ve created a Page for your business or organization, you want people to stopover it. It’s important to build a following of people who are interested in your products or services or the content you share.
There are several ways to create a following for your Page, but making people aware of it is the first step.
- Adding a cover photo is a good start. Pages with cover photos typically get more Page likes and visits.
- Invite your friends to like your page. Once your friends like your page it will show to their friends
In fact, you can do this any time. Start on your Page, and click Community in the left column.
In the column on the right-hand side, you’ll see a field for inviting friends to like your Page.
Enter a friend’s name in the search box, and then click Invite next to their name. Alternatively, you can click through the list.
Why should I invite my friends to my business Page if they aren’t exactly my customer? Getting your friends to follow your Page is the quickest, most efficient way to start building a presence and drive awareness. Remember, your friends have friends, and they might be interested in following your business and your new Page.
Another way to get more Page likes is to share it. You can announce it to all of your friends by clicking the Share button under the Page tab at the top, or under the Notifications tab.
If you have a website for your business, add a link to your Facebook Page there.
Here’s a pro tip: You’re inviting all of these people to your Page, welcome them when they arrive. Create a welcome post, and pin it to the top of your Page. Say something like, “Welcome to my new Page! I’m so excited to share all of the work I’ve been doing over the last year.”
- Share your Page in your personal News Feed
Tell your friends and family about your Facebook Page. Ask them to like the Page and to share it with their friends and communities.
Read: How to Edit your Facebook Page for free
- Join or create relevant groups
By posting as your Page in groups relevant to your business, you can reach people interested in what you do and increase your Page following. If you don’t find any suitable groups, you can create your own to build a community and increase engagement with your business Page.
- Share your Page outside Facebook
Don’t forget about other platforms. Share your Facebook Page on your website, in marketing materials and in blog posts to make sure that everyone who might want to follow your Page sees it.
You can also grow your followers by advertising your Page on Facebook and Instagram.
- Maintain an active community
If people come to your Page and see that it’s active, they are more likely to like your Page and engage with the existing community. You can also use Page Insights to see when your followers are most active online and what kind of content attracts the most engagement, then tailor your content accordingly.
Read: How to Create a Facebook Page For Free
- Gather feedback
Page ratings and reviews can help build trust and credibility for your business.
When people write a review, they can choose whether or not to recommend your Page.
If they publicly recommend you in a group or to their friends, it will appear on your Page where everyone can see it. When someone leaves feedback on your Page, you can comment back to thank them. Once you follow up with your Page visitors, they are more likely to recommend your Page to others.