On-page SEO refers to both the content and HTML source code of a web page that can be optimized, as opposed to off-page SEO which refers to hyperlinks and other external signals.
To ensure a successful ranking of a web page, certain factors needs to be considered.
This article points out those top factors that must be adhered to flag an effective on-page SEO.
Factors to consider in On-page SEO
Below are the factors that are crucial to the success of On-page SEO:
🎯 Keyword Choice And Placement
The keyword or keyword phrase that is chosen for each web page is the most important aspect of SEO optimization.
🎯 Unique And Useful Content.
It is crucial for you to Write amazing copy.
The content should have a decent length and isn’t copied from any other websites.
🎯 Understand URL
Ensure that your website URL includes important keyword or key phrase for the web page.
URL means Uniform Resource Locator.
A good rule of thumb is to put the keywords at the beginning of the URL string – the best placement for Google’s algorithm, this places more value on the words.
🎯 The Title Tag
Search Engine such as Google will look at the title tag of a web page to determine its relevancy to a subject.
The title tag is a bit of meta data embedded into the HTML of each web page that tells Google what to display in search results.
🎯 Mention the Meta Description
Interestingly, Search Engine such as Google also checks the web page for meta description.
The meta description should include the page’s keyword or keyword phrase.
This description is what will show up as the small paragraph under the title when search results are returned to the online searcher.
🎯 Include Image Alt Text
Alternative Text are accessible by screen reader, a web browser device designed to read text online to visually impaired individual.
Adding your keyword or keyphrase to the alternative tag on images sends Search Engines such as Google, Bing, Amazon etc a crucial signal for your pictures to be optimized.
It is essential you include these six basic factors to optimised your webpage for SEO successfully.
If you find value in this article, please like, comment and share. Thanks